claydreaming.com
POS-integrated Class Registration E-Commerce Site Design
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2022
POS-integrated E-commerce Clay Studio Site
Brick & Mortar Clay Studio with online registration
Web: Re-org of existing elements/functionality.
- Reducing 5/6 click UX to a more palatable 1/2 click user interaction.
- API integration with existing Clover™ Point of Sale system to facilitate online class registration
- Real-time class availability syncing
- Simplified client-initiated class creation and class status updating.
- Simplified Client dashboard with real-time traffic analytics
Branding: Re-envisioning of existing typographic logo and color scheme
- expansion of single color scheme (on previous site) to a 5-color pallete
- Single letter icon-style branding
- Both square (dimensionally) and linear logo recreation in several colors within the 5-color palette

Clover™ Point-of-Sale Website Integration
- Allows real-time synchronization between on-site Point-of-Sale system inventory (immediately subtracting inventory value inside POS as registrations occur online)
- Automatically removes classes from website frontend when the inventory value reaches zero to prevent overbooking
TeamViewer™ Calendar Integration
- Allows client to make updates via administrative calendar and reflects all changes on website frontend
Scroll-anchored Menu Navigation
Subtle Parallax Motion
Currently-Occurring/Upcoming-this-Week Class Display
- Displays label on class when it is currently occurring
- Displays upcoming classes within a 3 day parameter
- Optionally displays ‘status’ of class to convey weather-related cancellations, etc
Highly focused SEO
